About us

Our Mission

Our Why

With insights from (co-)authoring over 300 scientific publications, working with multiple World- and Olympic champions, numerous national and professional teams and international governing bodies, we bring the proven systems of elite sports to everyone.

To empower you with the tools, knowledge, and strategies you need.

Inspired by the Norwegian sports model, our approach combines the latest science and best practices to foster informed, resilient, and independent individuals who take ownership of their journey.

Because not everyone can stand on a global podium, but everyone deserves to reach their potential!

About our team

We combine scientific rigour with practical experiences that span multiple sports, disciplines, and environments. We aspire to create a global network of individuals and organizations dedicated to improving athlete development.

Trond Nystad, a coach for multiple national teams, Øyvind Sandbakk, PhD, a world-renowned sport science researcher, and general manager Sophie Herzog, PhD, lead the creation of MYRA’s offerings with support from other team members. In total, our dedicated core team includes interdisciplinary competence ranging from medical to pedagogical expertise.

  • Øyvind Sandbakk, PhD

    Chairman

  • Sophie Herzog, PhD

    General Manager

  • Trond Nystad

    CEO

  • Adam Groff, MD

    Medical & Business Advisor

  • Silvana Sandbakk, PhD

    Scientific Manager